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I Help Competitive Golfers Shoot Lower Scores When It Matters Most. 
Think better. Feel better. Play better.

From Mid-80s Frustration to Shooting Course Records

Cole had the game. It just wasn't showing up in tournaments when it really mattered.

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Meet Your Coach

I've Been That Golfer Too

Hey, I'm Will Kelly, Mental Performance Coach to competitive golfers around the world.

I know what it feels like to stand on the first tee of a competition and feel your game just disappear. To chase a score and watch it fall apart. To walk off the 18th convinced something must have been wrong with your swing, fling the clubs in the car, try to forget about the round, and book a lesson the next day looking for the fix.

I've been there. All of it.

The truth I eventually found, and what I now help golfers discover, is that most of it was never a swing problem. It was how I was thinking, how I was feeling, and the decisions I was making under pressure.

Once I understood that, everything got simpler. And that's exactly what I help golfers do.

Book a Playing Lesson

On-course playing lessons are the perfect opportunity to improve the way you play your game. From both the mental side of your performance to the strategic decision making you go through, we develop the sides of your golf that really move the needle when it comes to scoring. 

Travelling from afar? Why not book in a full coaching day experience with me. Together we'll create an accelerate and tailored day of coaching to target key areas of growth in your performance. 

Find out more here.

Available online

On-course Playing Lesson

2 hrs • £197

The Mental Golf Blueprint

Discover the blueprint I coach to my players to help them manage the mental side of their performance under pressure.

Get Instant Access

How To Work with Me

Book a Coaching Session

In-person sessions at Mortonhall Golf Course in Edinburgh. Perfect if you want to experience the coaching before committing, or just want the occasional deep dive.

  • Standard Lesson: 2 hour Playing Lesson

  • Full Day Experience: 18 holes, EEG assessment, full game breakdown

  • 1-1 Online Coaching sessions and support also available.

Join The Academy

Year-round access to me as your Mental Performance Coach, a full coaching library, and a community of competitive golfers. No AI chatbots. Just you, me, and golfers who get it.

What's included:

  • 100+ coaching videos

  • Twice-weekly live coaching calls with Will

  • Science-backed pre-shot routine coaching

  • Practice drills built for real pressure

  • Monthly prize draws and discount codes for members

Coaching Enquiries

If you're curious about my coaching, or you know this is the missing piece to your game, then don't hesitate to get in touch with any questions you may have. ​

Click the link below to complete the initial enquiry form and schedule a brief connect. 

Results That Speak For Themselves

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Get in Touch

If you are curious about your game and you'd like to discuss working together, please complete the form and I'll be in touch. 

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@mentalgolfcoach

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