I Help Competitive Golfers Shoot Lower Scores When It Matters Most.
Think better. Feel better. Play better.

From Mid-80s Frustration to Shooting Course Records

Cole had the game. It just wasn't showing up in tournaments when it really mattered.

Read Cole's Full Story

Meet Your Coach

I've Been That Golfer Too

Hey, I'm Will Kelly, Mental Performance Coach to competitive golfers around the world.

I know what it feels like to stand on the first tee of a competition and feel your game just disappear. To chase a score and watch it fall apart. To walk off the 18th convinced something must have been wrong with your swing, fling the clubs in the car, try to forget about the round, and book a lesson the next day looking for the fix.

I've been there. All of it.

The truth I eventually found, and what I now help golfers discover, is that most of it was never a swing problem. It was how I was thinking, how I was feeling, and the decisions I was making under pressure.

Once I understood that, everything got simpler. And that's exactly what I help golfers do.

The Mental Golf Blueprint

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Inside this free download, I give away everything you need to manage your mental performance under pressure.

The full Performance Process to help you keep your head where your feet are and manage your mental performance
The blueprint for a bullet-proof pre-shot routine to help you create a quiet mind and calm body
The science behind your mental game and how to manage your performance when it matters most

A Snapshot Of What We Work On

Five areas that quietly separate golfers who score from golfers who struggle.

Adopt a Performance Process for Control

“Process over outcome.” “Control what you can control.”

Most golfers have heard the phrases. But hearing those things and actually having a system for them are two very different worlds. When pressure rises, golfers don’t rise to the occasion. They fall back to default. That’s why we train differently.

Together we build practical processes that help you stay calm, present, and committed before, after, and in-between every shot. Not as theory but as trainable skills that help you swing with more freedom when it matters most.

Breathing.
Awareness.
Resetting.
Acceptance.

Think Like Your Own Tour-Level Caddie

I help golfers prepare better than ever before rounds and then make better decisions than ever during rounds. We use strategy calls to prepare BEFORE practice rounds, so you change your approach to tournament prep and use practice rounds to validate your pre-made plan. It's your one-way ticket to clarity.

Most golfers pull out a rangefinder, shoot the flag, and play the number. But great scoring isn’t just about golf swings. It’s about decisions.

Together we build smarter systems for course management, preparation, target selection, dispersion awareness, and emotional control under pressure. Because one poor decision often creates another and that’s where rounds unravel.

“I just made double. This is a Par 5, now I NEED to make birdie.”

Everything we do is built around reducing unforced errors, managing misses, and helping you play with clarity instead of emotion.

Less "forcing it" and allowing good scores to happen.

Build A Routine That Actually Helps You

Some golfers have a “routine.” but most routines change depending on pressure, emotion, or circumstance, often without the golfer even realising.

A proper pre-shot routine should create genuine mental and physical benefits before every swing. Because how your swing feels is determined by your body. How your body feels is determined by your brain. And how your brain feels is heavily influenced by your breath.

The pre-shot blueprint I coach help golfers create calmer minds, freer swings, and more consistent performances under pressure. It's based on data of how the brain works and why golfers trip themselves up more than they realise.

Less technique and mechanics. More freedom and flow.

Practice Like You Actually Play

Most golfers practice in ways that never prepare them for the golf course.

They hit the same shot repeatedly. Same target. Same lie. No consequence. No pressure.

Then they wonder why the course feels different. The gap between practice and performance is where frustration lives. That’s why our training is built differently.

Inside the practice hub, golfers work through drills, challenges, games, and scoring exercises designed to create focus, pressure, adaptability, and trust.

The goal isn’t perfect range sessions. The goal is helping your game hold together when the scorecard is in your hand and practicing with genuine purpose.

Learn Faster After Every Round

Most golfers either overanalyse bad rounds or try to forget them entirely. Neither helps improvement.

Reflection is one of the most overlooked skills in golf performance. Rather than, what was wrong with my swing, I'd better go hit more balls on the range, it's:

Why did it happen?
What decisions did I make?
How did I feel?
Did I stay committed?
Did emotion affect my choices?

Using structured reflection tools, my players develop a continuous cycle of:

Play.
Reflect.
Learn.
Adjust.
Prepare again.

That’s where long-term scoring improvements are built.

How To Work with Me

Coaching Enquiries

If you're curious about my coaching, or you know this is the missing piece to your game, then don't hesitate to get in touch with any questions you may have.

Click the link below to complete the initial enquiry form and schedule a brief connect.

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Join The Academy

Year-round access to me as your Mental Performance Coach, a full coaching library, and a community of competitive golfers. No AI chatbots. Just you, me, and golfers who get it.

What's included:

100+ coaching videos
Twice-weekly live coaching calls with Will
Science-backed pre-shot routine frameworks
Practice drills built for real pressure
20% off all 1-1 coaching sessions (in-person and online) for members
Monthly prize draws and discount codes for members

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Book a Playing Lesson

In-person sessions at Mortonhall Golf Course in Edinburgh. Perfect if you want to experience the coaching before committing, or just want the occasional deep dive.

Standard Lesson: 2 hour Playing Lesson
Full Day Experience: 18 holes, EEG assessment, full game breakdown
1-1 Online Coaching sessions and support also available.

Academy Members receive 20% off all Playing Lessons

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