.png)
How I help Golfers.
It comes down to two game-changers: better decisions and better emotional control.
Master these, and you'll shoot lower scores.
If you’ve ever walked off the course thinking, “I should’ve gone lower today…” you’re in the right place.
Most golfers try to fix a scoring problem with another swing solution. But scoring isn’t just about technique, mechanics and having a pretty Instagram golf swing. It’s about the choices you make and the mental focus you bring to every shot. Before, during, after, and in-between. As you'll find out in my mental performance framework.
As an expert in Decade Course Management, and a Flowcode Master Instructor, as well as two degrees in Psychology (BSc) and Sports Psychology (MSc), I teach the skills your swing coach can’t give you:
-
Smart, data-driven course strategy
-
Elite mental performance training
-
A world-class system that delivers real, measurable results
_edited.png){kind=small}
Cole - 14 years old
"Will has completely transformed my golf, I've gone from a mid-80 slump in tournaments to shooting a 62 course record!"
Upcoming Events
My Mentorship Programme
Between my coaching schedule, I work with players across the globe - offering a limited number of golfers exclusive access to my 1:1 online mentoring. It’s fully remote, fully personalised, and designed to elevate your performance on and off the course.
This is your private space to talk openly, sharpen your mindset, refine your practice, and stay at your best when it matters most.
How it works
We start with a consultation to make sure we’re the right fit. You share your goals and your game; I outline how we’ll work together. Then we set a connection schedule—and get to work.
What I help with
Pretty much everything that impacts performance:
-
Life balance and well-being
-
Tournament prep, course strategy, and decision-making
-
Online practical sessions (pre-shot routine coaching, etc.)
-
Brain training, breathwork, meditation, and focus
Nothing’s off-limits. No question is too small.
This is your safe, judgment-free space to talk through the good, the bad, and the ugly with a trusted, independent coach.
Joe - 18 years old
"Will has been a massive support to me on and off the course. He helped my play some of my best golf as a junior and helped me get into college in the US. "
Step Two
Online - Monthly
95£Every 4 weeksOnline - Fortnightly
190£Every 4 weeksOnline - Weekly
380£Every 4 weeks
Coaching Collaborations
Coaching for Your Club
I currently support several Golf Academies and Clubs throughout Scotland and worldwide, to provide the Mental Golf Coaching lens to their support to players.
If you are the head of an academy or a head professional looking to provide an additional experience to your members as well as an additional revenue stream to your coaching business, please get in touch.
Together, we'll bring a new performance coaching experience to your players, online or in-person, with a simple revenue-share model.
ABOUT
Scotland's Top Mental Golf Coach.
⛳️ Will Kelly is Scotland’s #1 mental performance golf coach.
🏌️♀️ He helps golfers shoot lower scores, play with confidence, and unlock their full potential - all without changing their swing.
🧠 With expertise in Flowcode State Management, Mental Skills, and Decade's Course Management, Will has worked with players worldwide to perform better in tournaments, stay consistent, and love the game again.
📉 His Shoot Lower Scores system strips away stress and overthinking - making golf simple, focused, and fun.
My Book - That Mulligan Feeling
📘 What if your best golf wasn’t an accident — but a repeatable skill?
You know the feeling. That second ball.
The one you hit after the pressure fades and your swing flows effortlessly. It’s pure. Clean. Free. That’s the Mulligan Feeling — and this book will show you how to create it on your first shot, every time.
In That Mulligan Feeling, I share the proven mental training framework used by elite amateurs, club champions, and touring professionals — without changing a single swing mechanic.
🧠 Inside You’ll Learn How To:
-
Manage pressure, nerves, and tension with clarity and control
-
Use breath and body cues to unlock focus and rhythm
-
Access flow state through brainwave and nervous system awareness
-
Build a shot routine that frees your swing — not clutters it
-
Respond to mistakes with trust and emotional reset
-
Rewire your mental approach to golf — and performance in life
⛳ “If only I could bottle that feeling...”
This book is the bottle.
Now open it. And swing like it’s your second ball — first time, every time.
“Will is one of the finest young mental coaches around in the game of golf”
Rick Sessinghaus
Coach to Collin Morikawa and Flowcode Director
"Will's expertise and wealth of knowledge on the mental side of performance has been invaluable to our coaching academy. Our golfers have been heavily influenced both in scoring output and enjoyment of their golf".
Fraser Hutchison
Merchiston Golf Academy Director
"I went from playing off 16 for 20-years to 8.5 in 3 months. Don't wait, Will's programme is fantastic."
Peter - 62 years old